good steve jobs quote on managing for

Good Steve Jobs quote on managing for innovation

I know he's got a bunch of good quotes, and this is not a new one. But

it's the first time I heard it, courtesy of Brian:

Q: How do you manage for innovation?

A: We hire people who want to make the best things in the world.

You'd be

surprised how hard people work around here. They work nights and

weekends,

sometimes not seeing their families for a while. Sometimes people

work

through Christmas to make sure the tooling is just right at some

factory in

some corner of the world so our product comes out the best it can

be. People

care so much, and it shows.

I get asked a lot why Apple's customers are so loyal. It's not

because they

belong to the Church of Mac! That's ridiculous.

It's because when you buy our products, and three months later you

get stuck

on something, you quickly figure out [how to get past it]. And you

think,

"Wow, someone over there at Apple actually thought of this!" And

then three

months later you try to do something you hadn't tried before, and

it works,

and you think "Hey, they thought of that, too." And then six months

later it

happens again. There's almost no product in the world that you have

that

experience with, but you have it with a Mac. And you have it with